Everything resident in one app
Integrated, seamless, simplified –
renting as it should be.
LOFT™ helps you streamline leasing, moving, payments and rewards, so that you can level up your resident experience, boost efficiency and discover new revenue streams – all in one place.
Isn’t that sweet? Welcome to LOFT.
Seamless leasing
- Leasing, moving and living—one app, one account, one wallet
- Integrated fraud protection with identity and income verification
- AI assistant to streamline the leasing processes with 24×7 support
LOFT’s first-of-its-kind leasing experience guides renters through lease application, approval and signing in a flash, making the entire process simple. With LOFT Leasing, you’ll have state-of-the-art fraud protection via identity verification and income verification to detect and avoid bad actors and increase conversion rates of high-quality prospects. Integrated AI support guides the applicant and reduces work for the front office staff. Once the lease is signed, renters continue using the same login credentials and digital wallet to access a moving checklist and other benefits.
Moving made easy
- Configurable resident moving checklist by site and region
- PMS integration: 2-way data sync
- Integrations with providers to order utilities, internet, and moving services
Hassle-free moving is here. With a configurable resident checklist and guided resident onboarding that seamlessly integrates with your property management system (PMS), moving is now quick and simple for both you and your renters—just like it should be. To further guide and delight your residents, you can offer integrations to local providers to order utilities, internet and moving services, all in one vendor marketplace. With LOFT Moving, you will increase team efficiency and free up your site staff’s time to focus on engaging with residents.
Pay well, be well
- One single hub for all payment needs
- Flex helps on-time payments and offers renters flexibility
- Certified payments to reduce financial risk
- Financial tips and tools for residents
Residents need flexible payment options to enable financial wellness, and LOFT Payments offers just that—a single hub for all types of payments—from card, bank account, or Flex. LOFT also offers certified payments to reduce the risk of insufficient funds and late payments. If that wasn’t enough, LOFT Payments also provides financial tips and tools to help your residents build credit and limit late payments. With LOFT, you can improve residents’ financial health and your bottom line at the same time. That’s what we call a win-win.
It’s rewarding
- Residents earn points for on time rent payment (funded by RealPage)
- Residents redeem points in the rewards marketplace
- Digital leasing and renewal concessions
- Build your brand, not someone else’s
With LOFT Loyalty, residents earn points when they pay rent on time regardless of payment method—fully funded by RealPage. They can redeem points in LOFT’s digital marketplace, which offers a range of rewards across everyday needs, entertainment, or even cashback. Clients can also fund their own leasing incentives and concessions or give points to drive a specific resident behavior (like writing a review or referring a friend to the building). At the end of the day, LOFT Loyalty is here to help you retain residents, promote the property’s brand (not someone else’s) and create happy residents.
Curious to know more?
Book a demo and learn how to introduce LOFT to your residents.
See Loft in Action
